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91% of the hate sent to female footballers online comes from men.
So, during the Women’s Euros 2022. We took the problem back to its source, with a team made up of the people these men look up to the most, tackling the hate head on.
The results:
Campaign & ThinkBox TV Creativity Award
Ad of the Day, Campaign
Editor’s Pick, Ad Age
Ad of the Week, MAA
British Arrows Bronze for best TV. Shortlist for best best integrated and Impact Award.
Creative Circle Gold for best integrated campaign, Silver for best TV.
Normal bloke on Trent Alexander-Arnold’s Twitter: ‘This is FUCKING DOPE’