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In a sea of energy companies with cosy creatures desperate to appear warm and fuzzy, OVO energy needed to do something different.
Our brief was to relaunch the brand in 2025 with a new platform, and disruptive creative that would cut through the current sameness in the market.
So we took the way people really feel about their energy. Anxious. Like it controls them. Anthropomorphising their appliances into naughty gremlins literally hounding a poor family down the streets. Until OVO, with it’s tech and innovation helps them take back control.