I’m a London-based copywriter and creative director with a background that spans journalism, community building, and brand storytelling.
Over the years, I’ve held roles as a journalist, social content lead, and associate creative director (most recently at Saatchi & Saatchi) — making a career out of writing things that make people feel, think, and occasionally laugh. Whether crafting ATL campaign narratives, shaping tone of voice, or obsessing over the perfect headline, I bring a mix of strategic insight and creative intuition to every brief. Also: cat obsessed, enthusiastic collaborator, and firm believer that the best ideas often start with a scribble and a strong coffee.
ATL / Integrated Clients
EE (brand and performance)
Samsung (global)
Ovo Energy (brand and performance)
HSBC (global)
GSK
Marie Curie
BT Sport
Asda
Ocado
IKEA
HomeAway
Subway
Social clients
Mr Kipling
Cravendale
Anchor Butter
Rekorderlig
British Gas
Visit Norway
Air France
Daily Mail Travel
Visa
Industry awards
British Arrows (Gold & Bronze) Creative Circle (2x Gold, 3x Silver, 2x Bronze)
Campaign Big (Winner - Integrated) The Drum (Winner - Innovation in OOH) Campaign Tech (Best Use of Data) Campaign Media (Best Use of Audio) Marketing Week
(Gold - Brand Innovation) Cannes Lions (shortlist)
D&AD (shortlist)
Creative Circle Judge 2025 (Gold Jury - Film)
D&AD Judge 2024 (New Blood Portfolios)
D&AD Judge 2023 (New Blood Portfolios)