EE
The Lossary
Credits
Creative Team
Helen Giles & Phil Gull
Creative Director
Myself
Design Director
Rodrigo Castellari
The brief
EE is the UK’s best network for 5G. They wanted to position themselves as the go-to network for gamers with something fun and social.
The Idea
The Lossary. 100 excuses for gamers, when they couldn’t blame their lagging network. Cause we understood the awks our impeccable connection could cause them…
The execution
A printed book we could surprise and delight gamers with instore when they bought gaming gear, and each of the 100 excuses and their illustrations fueled our social campaign.
