EE Broadband

Made For Summer

Credits

Senior Creatives Myself & Neil Ritchie

Creative Director
Ali Dickinson

ECD
Will John

Director
Sam Pilling @ Pulse

The brief

Raise EE Broadband’s awareness for our core target audience of families, gamers and movers.

The Idea

Broadband made for Summer (and whatever it throws at us…). Using insight driven TV ads for our core audiences we showed how EE Broadband is there for them, even when life, the weather, the sofa size isn’t...

The execution

One take 30” films moving through great British Summer moments for our audiences, whether it’s a birthday party when the heavens opened, running late for a gaming session or moving day chaos…