OVO

Alexa Power Nap

Credits

Copywriter
Sarah Heavens

Art Director
Neil Ritchie

Sound Engineer
Mark Hills @ Factory

Media Agency
Good Stuff

The brief

Seducing the nation into being educated on energy literacy… OVO Power Nap, a live Alexa experience using data from the national grid delivering creative that leant into meditation and sleep content, only the ones being encouraged to drift off at peak times? Our washing machines.

The Result

An average audio session of 3.5 minutes, adding up to a total of 256 hours of content listened to. 34% of listeners setting regular goals (reminders, returning to the skill). Awards: Campaign Media Awards Best Use of Audio, Campaign Tech Awards Best Use of Data, Exchange Wire Best Sustainable Advertising Solution, Marketing Week Gold in Brand Innovation , Gold at the Ad Net Zero Awards in Business and Industrial category Campaign Top Audio Ad of the Year. And some lovely national and consumer press with 415 million earned impressions. Not bad for a small budget audio campaign.